The Influence of Salapak Mikroshop Support on the Sustainability of Beginner UMKN in Bandung City

Abstract

This study examines the effect of Salapak Mikroshop support on the business sustainability of new micro, small, and medium enterprises (MSMEs) in Bandung. A quantitative, associative research design was used to test the hypothesized causal relationship between Salapak support (independent variable) and MSME sustainability (dependent variable). Data were collected via closed-ended questionnaires (5-point Likert scale) from a random sample of the 80 micro-entrepreneurs participating in the Salapak program (culinary, fashion, and crafts sectors) and analyzed using SPSS. Validity and reliability tests confirmed that all survey items were sound (Cronbach’s α = 0.960 for Salapak support; 0.922 for sustainability). Multiple regression results showed that Salapak support has a strong, positive, and statistically significant effect on MSME sustainability (β = 0.839, t = 13.531, p < 0.001). The model explains 70.4% of the variance in sustainability (R² = 0.704), indicating that Salapak support is a major determinant, while the remaining 29.6% is due to other factors. These findings imply that Salapak’s initiatives – including enhanced market access, business training/mentoring, and product promotion – substantially improve entrepreneurs’ ability to sustain their businesses. Future research should explore additional factors (e.g., digitalization, capital access) to fully understand MSME sustainability.