The Influence Of Digital Technology Use On The Sustainability Of Msme Businesses In Bandung City

Rafi Iskandar Putra Rafi; Nuniek Dewi Pramanik

doi:10.70283/dirya.v2i2.103

Authors

Rafi Iskandar Putra Rafi Politeknik Piksi Ganesha Bandung
Nuniek Dewi Pramanik Politeknik Piksi Ganesha, Bandung, Indonesia

DOI:

https://doi.org/10.70283/dirya.v2i2.103

Keywords:

Utilization of Digital Technology,, Utilization of Digital Technology, Business Sustainability,, Business Sustainability, Quantitative Methods

Abstract

This study aims to measure the extent of the influence of the Utilization of Digital Technology (X) on the Sustainability of MSME Businesses (Y). In this research process, a quantitative method was applied with a random sampling technique, namely random sampling where each individual in the population has an equal chance of being selected. The results of this study show a stimulant influence on variable X on variable Y, with the results of data processed using SPSS 30 amounting to 93.5% while the remaining 6.5% comes from other factors outside the scope of this study and is not subject to further analysis. Although this shows the significant use of digital technology on the sustainability of MSME businesses, there are also other external factors that must be considered again in further research which will later obtain a more comprehensive picture of the sustainability of MSME businesses.

References

Anshori, M., & Iswati, S. (2019). Quantitative Research Methodology: 1st edition. Airlangga University Press.

Halim, A. (2020). The Influence of Micro, Small, and Medium Enterprise Growth on Economic Growth in Mamuju Regency. GROWTH: Scientific Journal of Development Economics, 2(1), 31–46.

Laudon, KC, Traver, CG: E-Commerce 2018: business. technology. society, vol. 15. Pearson Education, Boston (2020)

Novita, C., & Malik, A. (2021). The Influence of Digital Marketing Utilization on the Sustainability of MSME Activities in Cempedak Lobang Village, Sei Rampah District, Serdang Bedagai Regency. Journal of Management Pearls, 6(2), 131–140.

Pramanik, ND (2019). The Effect of Compensation and Employee Work Discipline on Employee Performance in the Medical Records Department at Cicendo Eye Hospital, Bandung. Journal of Economics and Business, 7(1), 1–9.

Sugiyono, PD (2019). Educational Research Methods (Quantitative, Qualitative, Combination, R&D and Educational Research). Educational Research Methods, 67, 18.

Sunarso, B., Ausat, A. M. A., Wanof, M. I., Al Hidayat, R., & Raharjo, I. B. (2025). The Impact of Transformational Leadership and ICT Utilization on MSMEs Performance: Exploring The Mediating Role of Digital Literacy. Indonesian Journal of Business and Entrepreneurship (IJBE), 11(2).

Veeck, A., & Burns, A. C. (2020). Marketing Research (9th ed.). Pearson.