JOHN SIHOTANG; R.A. ARYANTI WARDAYA PUSPOKUSUMO; IMAS KOMARIYAH; MOHAMAD ABDUH ALFAHLEPI. Data-Driven Marketing Strategy: The Role Of Big Data And Business Intelligence At Pt Pertamina Retail Fuel Marketing. Dirya:Journal of Economic Management, [S. l.], v. 2, n. 1, p. 95–101, 2025. DOI: 10.70283/dirya.v2i1.141. Disponível em: https://journal.stiemifdasubang.ac.id/index.php/dirya/article/view/141. Acesso em: 26 may. 2026.